Now Foods Supplements

L-Carnitine is a non-essential amino acid that helps to maintain overall good health by facilitating the transfer of fatty acid groups into the mitochondrial membrane for cellular energy production.* It naturally occurs in red meat and other animal source foods, but we recommend supplementation to obtain optimal levels of this excellent amino acid.

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Our bodys ability to maintain lean muscle mass while burning fat is vital when it comes to body sculpting. And thats precisely what NOW Awe-Slim was engineered to accomplish. By utilizing easily digestible Hydrolyzed Collagen proteins, chromium, L-Carnitine and Super CitriMax, a powerful metabolite clinically proven to suppress appetite and inhibit fat production without the side effects of stimulants, this completely unique formula delivers a comprehensive blend of the most effective fat burning, muscle sparing nutrients available. When taken in combination with a healthy diet and regular exercise, NOW Awe-Slim is the perfect compliment to any serious weight loss regimen.*

NOW PHASE 2® is an all-natural bean extract that inhibits alpha-amylase activity, thereby preventing the breakdown of dietary starches into glucose, allowing carbohydrate from starch to pass through the system unchanged.

Alpha-amylase is a digestive enzyme that breaks down starch into smaller carbohydrate units that can subsequently be broken down into the simple sugar, glucose. Glucose is absorbed directly into the bloodstream following its uptake by intestinal cells, resulting in a relatively rapid rise in serum glucose levels. Glucose is used by all cells of the body to fuel metabolism. Excess glucose, however, can be converted into fat and stored in adipose tissue.*

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The secret of successful low-carb dieting is not simply how many carbs you avoid, but how effectively your body uses the macronutrients you take in. NOW Low Carb Diet Defender™ helps you stick to a low carb diet in two important ways. First, the powerful starch neutralizer Phase 2® inhibits a-amylase, the enzyme responsible for converting complex carbs into sugar. Instead of being stored as fat, these sugars pass from the body. Second, it delivers protease and lipase key enzymes that utilize proteins and fats in the most efficient manner possible. Use calories from only the foods you want and minimize uptake of those you want to avoid - every dose of NOW Low Carb Diet Defender is like an extra dose of willpower at mealtime!*

ZMA is a synergistic combination of Zinc and Magnesium designed to maximize absorption and promote recovery from exercise. Zinc plays a central role in the regulation of cellular growth and tissue repair, as well as the maintenance of a healthy immune system. Magnesium is essential fo the maintenance of electrolyte balance, energy production and normal neuro-muscular function. Because physical activity can increase the need for these two minerals, NOW ZMA is the ideal supplement to aid in their replenishment.*

Alfalfa Juice Concentrate is derived from the juice of the entire Alfalfa plant. It is extracted to maximize the nutritional content by reducing the fiber content, and increasing the protein. This tablet has 2 1/2 times more protein than regular Alfalfa tablets and is an excellent source of beta-carotene and vitamin K.

Chlorella is a green single-celled micro algae that contains the highest concentrations of chlorophyll known to man (60 mg/serving). Chlorella supplies high levels of Beta-Carotene, Vitamin B-12, Iron, RNA and DNA, and protein. The cell wall in this high quality Chlorella has been broken down mechanically to aid digestibility.

Barley Grass is a whole food supplement grown and processed on fertile organic Kansas soil. Dehydrated whole leaf Barley Grass includes the natural juice and fiber found in Barley Grass.

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MSM (Methylsulphonylmethane) is a natural form of organic sulfur found in all living organisms. This natural compound, researched since 1979, provides the chemical links needed to form and maintain numerous different types of tissues found in the human body, including connective tissue such as articular cartilage. While MSM is a natural componenet of almost all fresh fruits, vegetables, seafood and meat, food -processing methods reduce sulfur levels, making supplementation more important than ever. NOW MSM is tested to meet a minimum 99.7% purity level.

NOW Soy Protein is a good vegetable source of high quality complete protein that is very low in fat and carbohydrates, and contains an excellent amino acid profile. Soy products, including Soy Protein, are high in phytoestrogens, which may positively support natural estrogen levels in women. Soy Protein also provides beneficial proteins such as Genistein and Diadzein, which have been shown to support good health through various biochemical processes.*

Biotin is a water-soluble vitamin necessary for normal growth and body function. Biotin is a key regulatory element in gluconeogenisis, fatty acid synthesis, and in the metabolism of some amino acids. Alongside its role in energy production, Biotin enhances the synthesis of certain proteins. In addition, Biotin promotes normal immunity and plays a critical role in skin health.*

An estimated 20% of the US population suffers from some form of folic acid deficiency. And as one of the most difficult water-soluble vitamins to absorb, quality plays an integral role when choosing this essential B vitamin. NOWs Folic Acid 800 mcg is a state of the art blend that includes 25 mcg of Vitamin B-12 for synergistic effect and quick absorption. When used in combination with vitamin B-12, folic acid may help facilitate the production of cellular energy.*

From the FDA\'s website: \"0.8 mg folic acid in a dietary supplement is more effective in reducing the risk of neural tube defects than a lower amount in foods in common form. FDA does not endorse this claim. Public health authorities recommend that women consume 0.4 mg folic acid daily from fortified foods or dietary supplements or both to reduce the risk of neural tube defects.\"

As part of a well-balanced diet that is low in saturated fat and cholesterol, Folic Acid, Vitamin B6 and Vitamin B12 may reduce the risk of vascular disease. FDA evaluated the above claim and found that, while it is known that diets low in saturated fat and cholesterol reduce the risk of heart disease and other vascular diseases, the evidence in support of the above claim is inconclusive.

Niacin (Vitamin B-3) is an essential B-vitamin necessary for good health. Many Niacin supplements cause a temporary Niacin flush or tingling red rash on the skin when taken in large doses. This flush-free Niacin is formulated to avoid such reactions.

Inositol Hexanicotinate is a stable, non-flushing source of Niacin. This superior source, and lower potency, of Niacin works to reduce the problems associated with mega doses of Niacin supplements.

Zinc is an essential mineral that plays an important role in many enzymatic functions.* Found primarily in the kidney, liver, pancreas, and brain, Zinc also helps support healthy immune system functions and is an important component of bodily antioxidant systems.*

Vitamin C is perhaps the most popular vitamin known to man. It is consumed in a supplemental form by millions of people across the world for its antioxidant properties, which are well-documented in medical research. C-500 provides a potent dosage of this key vitamin and is blended with Bioflavonoids, Acerola, Rose Hips and Rutin, which are natural synergists to Vitamin C.*

From the FDA\'s website: \"Some scientific evidence suggests that consumption of antioxidant vitamins may reduce the risk of certain forms of cancer. However, FDA has determined that this evidence is limited and not conclusive.\"

Vitamin C is perhaps the most popular vitamin known to man. It is consumed in a supplemental form by millions of people across the world for its antioxidant properties, which are well-documented in medical research. C-1000 provides a potent dosage of this key vitamin and is blended with Rose Hips, a nautral source of Vitamin C and a synergist.*

From the FDA\'s website: \"Some scientific evidence suggests that consumption of antioxidant vitamins may reduce the risk of certain forms of cancer. However, FDA has determined that this evidence is limited and not conclusive.\"

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In todays hectic lifestyle, our bodies are constantly depleting the nutrients we rely on to help us perform at our pinnacle. Perfect for the active professional, athlete or individual with sensitive systems, NOW Vitamin C 1000 mg Sustained Release delivers gradual amounts of this powerful antioxidant rendering consistent cell protection and free radical fighting throughout our busy days.*

From the FDA\'s website: \"Some scientific evidence suggests that consumption of antioxidant vitamins may reduce the risk of certain forms of cancer. However, FDA has determined that this evidence is limited and not conclusive.\"

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Vitamin C is consumed in supplemental form by millions of people across the world for its antioxidant properties. C-1000 provides a potent dosage of this key vitamin and is blended with Biofavonoids, natural synergists to Vitamin C.

From the FDA\'s website: \"Some scientific evidence suggests that consumption of antioxidant vitamins may reduce the risk of certain forms of cancer. However, FDA has determined that this evidence is limited and not conclusive.\"

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Vitamin C is consumed in supplemental form by millions of people across the world for it\'s antioxidant properties. C-1000 provides a potent dosage of this key vitamin and is blended with Bioflavonoids, natural synergists to Vitamin C.

From the FDA\'s website: \"Some scientific evidence suggests that consumption of antioxidant vitamins may reduce the risk of certain forms of cancer. However, FDA has determined that this evidence is limited and not conclusive.\"

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Vitamin E is a major antioxidant and the primary defense against lipid peroxidation. It is particularly important in protecting the body\'s cells from free radical/oxidative damage.

From the FDA\'s website: \"Some scientific evidence suggests that consumption of antioxidant vitamins may reduce the risk of certain forms of cancer. However, FDA has determined that this evidence is limited and not conclusive.\"